The article provides a visual guide for creating a communication journey using GuideSpark Communicate Cloud. It showcases a flowchart-style that outlines the steps involved in setting up and executing a communication campaign, from initial planning to measuring results.

Information

CREATE YOUR COMMUNICATE JOURNEY

Here are a few steps to keep in mind as you build your content experience for your employees.

ESTABLISH YOUR COMMUNICATION GOALS

• Consider what you want to drive
  Think of outcomes you are trying to achieve

CONFIGURE YOUR JOURNEY SETTINGS

• Target and segment your audience(s)
• Set up varied message options

DELIVER YOUR CAMPAIGN

• Schedule messages to be delivered over time
• Reach your audience through various forms of messaging

ENGAGE YOUR EMPLOYEES

• Capture their attention with relevant calls to action
• Highlight key information with bite-sized content

MEASURE RESULTS & ITERATE

• Track behavior and sentiment
• Drive continuous improvement

GUIDESPARK SUCCESS SERVICES

These GuideSpark experts will guide you through your GuideSpark Communicate Cloud® experience:

• ENGAGEMENT MANAGER
  • Your main contact that helps manage your GuideSpark Communicate Cloud experience. Makes sure your business goals are met and ensures alignment with your overall initiatives. 
• TRAINING & ENABLEMENT TEAM
  • Guides you through the GSCC platform, highlighting and explaining the software platform’s features, so you can create communication experiences on your own. 
• COMMUNICATIONS STRATEGIST
  • Provides expertise in communications strategy and campaign design, while sharing best practices for messaging and delivery in order to best reach and engage your workforce. 
• PRODUCER
  • Facilitates the creation and production of all content for your Communicate Journey by overseeing internal teams, production timelines, review cycles, and assisting with configuration requests to update and maintain your Journey. 
• SUPPORT TEAM
  • Troubleshoots any usability or product issues and answers technical questions about the platform.

The entire journey can also be seen in the below infographic:

FAQ

What are the main stages in creating a communication journey?

The main stages include planning your campaign, creating content, setting up your journey, executing the campaign, and measuring results. Each stage involves specific actions and considerations to ensure an effective communication strategy.

How does the GuideSpark Communicate Cloud assist in creating a communication journey?

GuideSpark Communicate Cloud provides a structured approach to communication campaigns. It guides users through each step of the process, from initial planning to final analysis, ensuring a comprehensive and organized communication strategy.

What is the importance of measuring results in a communication journey?

Measuring results is crucial as it allows you to assess the effectiveness of your communication campaign. It helps in understanding engagement levels, identifying areas for improvement, and making data-driven decisions for future campaigns.