Tivian Communicate XI (CXI) allows users to create and distribute postcards as part of their employee communication strategy. These postcards can be printed and mailed to employees’ homes or distributed at the workplace. The article provides a step-by-step guide on creating postcards, including setting preferences, linking to content, and customizing the message. It also covers how to print the postcards and track their performance using the Analytics Page.

Note: You must be added to the Communicate Journey team and hold the permission status of Owner or Editor to create new messages. Read more about team access and permissions here.

About postcards

Tivian Communicate XI (CXI) generates postcards you can print and mail to your employees’ home addresses. It’s a great way to reach your employees and their family members. Postcards can also be printed and placed in your employees’ work mail cubbies or on their desks as ‘desk drops.’

Employees are taken to the Communicate Journey experience by accessing the unique web link, texting a keyword, or using a QR code with their smartphone.

Postcard Templates

If your Communicate Journey’s audience is outside of the US or Spanish speaking, you can select the appropriate template in the Preferences section. This selection will apply to the entire Communicate Journey

Create a postcard

1. From the Campaign section, click on Add New.
2. A pop-up window will appear.
3. Select “Postcard” from the Type options to the left, and click Create.

4. A blank message entry for your poster will appear in the timeline, automatically opened to the Properties tab.
5. Adjust the following preferences around your message to suit your needs:

• Date: Select the date when the postcards will be mailed, or otherwise distributed.
• Reminder: Set a date you’d like the system to email you and any assigned Notification Recipients a reminder about this message. This is useful if you have to print them ahead of time. The reminder default is 2 days before the date designated above.
• Destination: This is what your postcard’s text keyword, QR code, and Short-URL will be linked to. Usually a piece of content from the Experience section of that Communicate Journey.
  • The image that serves as the thumbnail in the content experience will serve as the image for your postcard.
  • If you choose not to link to content within the experience but choose an outside link, you will be prompted to upload an image.

6. Click on the Notes tab, and fill out the following fields:

• Message Title: This is the title you will see in your campaign timeline, as well as what will appear in the Analytics section for tracking purposes. Name it after the message or the content experience you are communicating about. Only visible to administrators.
• Notes: A place to give additional context for the asset. These notes are only visible to administrators.

7. At the bottom of the message, click on the Edit pencil and fill out your message fields:

• Subject: This will also be formatted as your postcard’s headline.
• Message: This is your postcard’s message body text.
• Call to Action: This is the text that will appear above the link information in the postcard.

8. Click the View eye button when you are finished.

Note: A preview of your postcard will appear to the right of the timeline, click on it at any time to preview what it will look like.

Print your postcard

1. With your message open, click on the Actions tab.
2. Click Send Now and a PDF file will be emailed to your inbox, along with any designated Notification Recipients for this Communicate Journey.
3. Open this file with any PDF reader to print your postcard.

Printing notes

If you are having your postcards printed by a third party, be sure you send your printers the attached PDF file, not the preview image in the email.

Tracking your postcard’s performance

Look for the postcard icon in the Analytics Page to see how many people have entered the CXI platform through your postcard.

FAQ

Who can create postcards in Tivian Communicate XI?

Users must be added to the Communicate Journey team and hold the permission status of Owner or Editor to create new messages, including postcards.

How do employees access the Communicate Journey experience from a postcard?

Employees can access the Communicate Journey experience by using the unique web link, texting a keyword, or scanning a QR code provided on the postcard with their smartphone.

How can I track the performance of my postcard?

You can track your postcard’s performance by looking for the postcard icon in the Analytics Page. This will show you how many people have entered the CXI platform through your postcard.