Trackable asset links are a feature in Tivian Communicate XI (CXI) that allow users to create and monitor custom web links, text keywords, and QR codes. These links can direct viewers to CXI content or external URLs, and their performance can be tracked in the Analytics section. Trackable assets are useful for integrating communications across various platforms, measuring engagement, and bringing audiences into specific journeys. Users with Owner or Editor permissions can create these assets through the Campaign section of CXI.

Note: You must be added to the Communicate Journey team and hold the permission status of Owner or Editor to create new messages. Read more about team access and permissions here.

About trackable asset links

A trackable asset is a Tivian-created web link, text keyword, and QR code you can paste into your existing communications. These links take the viewer to content in Tivian Communicate XI (CXI) or any other specified URL.

Additionally, trackable asset links can be used to track and measure the use of any other links that you use in your day-to-day communications or on your intranet.

Track their performance in the Analytics section of CXI.

Uses:

• Bring your audience into your journey by putting trackable asset links in your printed newsletters or flyers, or even print them on mugs or t-shirts.
• Track every link in every email you send to see what people are the most interested in.
• Have a link to an external tool, such as an HSA calculator? Turn that into a trackable link to post on your intranet to see how many people are using this tool.
• Create trackable thumbnails for your intranet or an employee portal, like Workday.
• Embed your journey content on an intranet or other websites.

Creating a trackable asset link

1. In the Campaign section, click Add New.
2. A pop-up window will appear.
3. Select Trackable Asset from the options on the left, and click Create.

4. A new trackable asset window will appear.
5. Change the following properties to suit your needs:

• Date: This communication’s release date.
• Reminder: Sends a reminder email to all notification recipients ahead of the release date.
• Destination: What your trackable asset is linked to. Select Content Experience to link the trackable asset to a piece of content in the journey. Select External Link to have it link to any other URL.

6. Then, click on the Notes tab and adjust the following fields:

• Message Title: Appears in your campaign timeline and in the Analytics section for tracking purposes. Create a title that is easy for you to locate and include where it will be published, something like “Trackable Asset: Newsletter.”
• Notes: A place to give additional context for the asset. These notes are only visible to administrators.

7. The trackable asset is generated in the form of a web link, a Text Keyword, and a QR code. Click Copy to move the trackable asset you want to use to your computers’ clipboard.

Tracking your asset’s performance

Look for the trackable asset icon in the Analytics Page along with your message title to see how many people have entered the CXI platform through your custom trackable asset method.

Tip:

• Be sure to test your trackable assets prior to sharing them, to ensure they link correctly.

FAQ

What are some common uses for trackable asset links?

Trackable asset links can be used to bring audiences into journeys via printed materials, track link engagement in emails, monitor usage of external tools, create trackable thumbnails for intranets or employee portals, and embed journey content on websites.

How do I create a trackable asset link?

To create a trackable asset link, go to the Campaign section, click Add New, select Trackable Asset, and click Create. Then, set the date, reminder, and destination properties, add a message title and notes, and copy the generated web link, text keyword, or QR code as needed.

How can I track the performance of my trackable asset?

You can track the performance of your trackable asset in the Analytics Page of CXI. Look for the trackable asset icon along with your message title to see how many people have entered the CXI platform through your custom trackable asset method.