The article explains the Call to Action (CTA) button feature in Tivian Communicate XI. It describes how to set up default and custom CTA buttons, their purpose in encouraging employee engagement, and how to analyze their effectiveness using the platform’s analytics tools. The article also provides step-by-step instructions for creating and customizing CTA buttons within content experiences.

You must be added to a Communicate Journey team and hold the permission status of Owner or Editor to create and edit Call to Action buttons. Read more about team access and permissions here.

Introduction

The Call to Action button, or CTA button, is an effective tool that encourages your employees to take action from the content experience after they have viewed journey content describing their choices. The CTA button generally links to a URL outside of Tivian Communicate XI.

Appearing below the media after it has played or been viewed, the CTA button can be configured to take an employee to a registration site, or to another website to provide further information.

When an employee clicks on the CTA button, another browser window will open and they will be taken to the configured URL. Each piece of content can have its own individual CTA button within the Communicate Journey, or be hidden completely.

Setting up a default Call to Action button

1. Start in the Experience section of a Communicate Journey and click on the pencil icon in the Defaults area at the top.

2. A pop-up window will appear, where you can fill out the label. Remember to keep the label short and sweet, with an action to drive the viewer to the content.

3. Include the URL you want to send the viewer to, once they click the label. (Valid links must contain a valid URL scheme prefix, such as https:// or mailto:. Examples of full URLs include https://www.example.com and mailto:address@example.com.)

4. Once you have finished, click Save. This default URL will now appear when you are in the edit window of a piece of content, as an option.

Composing a Call to Action button

1. Start in the Experience section of your selected Communicate Journey.
2. Select an existing piece of content by clicking the pencil icon over the selected content’s thumbnail.

3. In the edit window, go to the Action tab.

4. Click to toggle the CTA button to be included under the piece of content in the content experience.

5. If you select Default, the Call to Action will default to the set CTA and URL that have already been established.

If you select Custom then you will create a custom CTA for this specific piece of content. Enter your CTA in the Label space. Then you will enter the URL the CTA will lead to. Keep the Call to Action short and sweet, up to four words max.

Spark Tip

Lead your Call to Action button with a directive verb. This will encourage the viewer to take action. Examples include “Get started here,” “Learn more,” and “Start now.”

6. Once you are finished, click Save.

7. You can see how the Call to Action button will appear by going back to the piece of content’s thumbnail in the Experience section and clicking the play icon.

7. The preview will show the CTA button under the piece of content. Click the CTA button to ensure it works.

Analytics

Tivian Communicate XI (CXI) provides feedback on the CTA buttons’ use in the Analytics section. Clicks on the CTA button are reported under Actions Taken.

You can see what media was the most effective in getting employees to click the button under the subject Action in the Performance area of the Analytics section.

FAQ

What permissions are required to create and edit Call to Action buttons?

To create and edit Call to Action buttons, you must be added to a Communicate Journey team and hold the permission status of Owner or Editor.

How do I set up a default Call to Action button?

To set up a default CTA button, go to the Experience section of a Communicate Journey, click the pencil icon in the Defaults area, fill out the label and URL in the pop-up window, and click Save. This default CTA will then be available as an option when editing individual content pieces.

Where can I find analytics for CTA button usage?

CTA button usage analytics can be found in the Analytics section of Tivian Communicate XI. Clicks on CTA buttons are reported under “Actions Taken” in the overview, and more detailed performance data is available in the Performance area of the Analytics section.